"description": "This is how you make a Party Coffee Cake.", "name": "How to make a Party Coffee Cake", "text": "Pour the pineapple juice and coconut mixture over ice." "text": "Blend 2 cups of pineapple juice and 5/8 cup cream of coconut until "HowToStep", "description": "This non-alcoholic pina colada is everyone's favorite!", Tool for validating your structured data, and in some cases, previewing a feature in Google Search. The Rich Results Test is an easy and useful For more technicalĪnd quality guidelines, see the Structured data Information that is not visible to the user, even if the information is accurate. Don't createīlank or empty pages just to hold structured data, and don't add structured data about The structured data on the page describes the content of that page. Structured data is coded using in-page markup on the page that the information applies to. Search for instructions aboutĪdding structured data to your CMS (for example, search for "wix structured data" or "wordpress structured data plugin"). To install a plugin that allows you to specify structured data. Instead, your CMS may have a search engine settings page, or you may be able ![]() If you use a CMS, such as Wix, Wordpress, or Shopify, you might not be able You canīecause the structured data labels each individual element of the recipe, users can searchįor your recipe by ingredient, calorie count, cook time, and so on. Note: The actual appearance in search results might be different. "6 cups thinly sliced, peeled apples (6 medium)" "1 box refrigerated pie crusts, softened as directed on box", For example, a recipe page with valid structured data is eligible toĪppear in a graphical search result, as shown here: Search appearance Structured data Google Search also uses structured data to enable special search result features andĮnhancements. This coffee cake is awesome and perfect for parties. "description": "This coffee cake is awesome and perfect for parties.", Snippet that might appear on a recipe page, describing the title of the recipe, the author Google uses structured data that it finds on the web to understand the content of the page,Īs well as to gather information about the web and the world in general, such as informationĪbout the people, books, or companies that are included in the markup. How structured data works in Google Search Read more case studies from sites that have implemented structured data.
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